The future of truly sustainable business? Meet Future-Fit

Future-Fit Business Benchmark is a management methodology that guides companies and investors to create value for themselves and society. It is developed together with some of the world’s leading companies, such as Mærsk, Novo Nordisk, Ørsted, Body Shop, and Hermes.

Future-Fit sets a clear destination for companies by defining extra-financial break-even points to ensure they protect people and the planet. The points integrate the Sustainable Development Goals.

The Benchmark helps measure and set targets for both negative and positive company impacts. It is a guide for innovation that helps companies transform their business models and ensure development of products and services that are aligned with the planetary boundaries.

Future-Fit sets the baseline for the business of the future. It helps us treat both each other and the planet as if we are planning to stay. Future-Fit was created by the Future-Fit Foundation and you can access all of the resources open-source here.

Our services

Manager workshops to initiate the path to sustainability

In a workshop-setting, we work with our clients to take the first steps towards becoming Future-Fit. By helping the client prioritise their activities according to the Future-Fit Break-Even Goals, the client gets a solid overview of its impacts and where to focus attention.

Assessment of business practices to prioritise change

We help our clients conduct a full Future-Fit assessment to understand their impacts across the board of their activities. We develop recommendations on where a company can best reduce its negative impacts, have positive impact, and how this could be integrated into the company strategy.

Strategy processes for all-encompassing sustainability

We assist our clients in understanding their impacts in relation to the 23 Break-Even Goals and define prioritised areas, timelines, and KPIs for the clients to implement. We integrate these learnings into an overarching short and long-term strategy in order to align the clients’ vision and purpose in order to become 100% Future-Fit.

Want to learn more about how we work with Future-Fit? Get in touch


Future-Fit assessment and sustainability strategy development in manufacturing industry

Client: Hempel

We supported the world-leading supplier of coating solutions, Hempel, in further developing their sustainability strategy by applying the Future-Fit Business Benchmark. The Future-Fit assessment allowed Hempel to get a comprehensive and holistic understand of their societal impact, supported by data gathered from across the business. This is informing decision-making processes and priority-setting for how Hempel can continue embedding and increasing sustainability in its business activities.

Redefining sustainability ambition with top Danish companies

Client: Global Compact Network Denmark

We partnered with Global Compact Network Denmark to create a conference around the Future-Fit Business Benchmark and corporate impact measurement. The overall goal of the day was to introduce 35+ Danish companies to Future-Fit, help them understand the methodology, and show how the framework redefines sustainability ambition. The conference had the founder of Future-Fit, Geoff Kendall, a panel debate with representatives from Ørsted and Novo Nordisk, and a workshop where the attending companies were quizzed on their understanding of how to make progress on the Break-Even Goals as well as discussing how companies can undertake the Positive Pursuits.

Workshop to prioritise activities and understand areas of potential business development

Client: Danish manufacturing company

We assisted a Danish manufacturing company with their work on a future sustainability strategy. To inform their strategy work, we held a leadership workshop with key operational managers, mapping their’s activities according to the Future-Fit Break-Even Goals and discussing how the Positive Pursuits can help inform new product development. By mapping their activities in relation to their respective societal and environmental impact and risk for disruption, the company was able to point to their challenges and opportunities that should be prioritised in the company’s ongoing sustainability work.